Transformers TCG Associate Communications Manager

Location: Renton, WA
Date Posted: 07-12-2018
The Communications Manager is a public relations and marketing professional who will help build excitement for the upcoming Transformers TCG through a steady drumbeat of compelling coverage and hands-on marketing experiences. This person will help make our new initiative a success by providing leadership to develop and execute effective PR and marketing strategies and bring new methods and ways of thinking to the many team members they will collaborate with. The ideal candidate has a experience generating great press coverage for any of: tabletop games, video games or major entertainment brands; familiarity with young consumers, a passion for strategy games and fan communities; and is curious, flexible and collaborative when facing challenges and opportunities alike.
The Wizards Communications team strives to be that knowledgeable and welcoming gaming friend who keeps Transformers fresh and fun for everyone. We make sure current fans around the world are engaged and informed about what’s going on with the Transformers TCG, and we welcome new fans to the party by introducing them to new experiences and people.

• Develop strategies to generate accurate, positive earned media placements for the Transformers TCG through thorough research, flexible planning and creative thinking. Develop metrics to measure success and impact and adjust strategy and tactics based on that data as needed.
• Collaborate with PR firm and internal colleagues to create press releases, talking points, FAQs and messaging used in multiple communications venues.
• Advise executives and creators on varied complex and critical decisions that have significant impact and prepare and colleagues for interviews and appearances.
• Manage marketing and PR initiatives targeting widely differing consumer segments including kid and adult fans of Transformers.
• Plan for and provide counsel to teams during crisis situations and lead crisis response.

Physical Requirements: Office environment, able to work on a computer for long periods of time.
We are an Equal Opportunity / Affirmative Action Employer.
The above is intended to describe the general content of and the requirements for satisfactory performance in this position. It is not to be construed as an exhaustive statement of the duties, responsibilities, or requirements of the position. 

• Experience creating and executing effective media relations strategies.
• Ability to coordinate and align multiple internal and external stakeholders.
• Contacts and relationships with influencers and press in the gaming industry.
• Experience managing complex, high stakes issues and crisis situations, including sudden unexpected opportunities as well as problems.
• Familiarity with being a part of and working with dedicated, passionate fan communities.
• Comfort collaborating with and counseling leadership on crucial decisions and issues.
• Experience drafting, editing and maintaining press materials and messaging used in multiple communications channels. 

• 4+ years creating/executing branded media strategies.
• Knowledge of the Transformers brand, including toy expressions.
• Connections in gaming industry media.
• Agency experience. 

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